An insider’s eye on the murky, surprising, funny and sometimes shocking history of the fame industry

Fame Formula Press

Praise for The Fame Formula

‘’I thought modern-day celebrity PRs were venal, corrupt, incorrigible monsters until I read this book.Now I realise they are just amateur impressionists desperately playing catch-up to their legendary Hollywood predecessors. Those guys spun murder, fixed marriages, hid brawls and would have sold their proverbial grannies if their families hadn’t already disowned them. Mark Borkowski has shone a brilliantly illuminating light on the disgraceful, hilarious, and undeniably effective Tinself Town PR war machines that inspired the current celebrity/PR meltdown we see today. I loved every page.’
Piers Morgan

They used to say I fell in love with the goddess fame, but had a one night stand with the slut celebrity. Mark Borkowski deals even handedly with goddesses and sluts, with hacks and flacks, hypers and hucksters. This is a brilliantly original account of a neglected subject.
Stephen Bayley

‘Most people think of Andy Warhol as having the last word on celebrity culture, but he played John the Baptist to Mark Borkowski’s Jesus. In this book, Borkowski tells you have to parlay fifteen minutes of fame into a lifetime of pampered luxury’
Toby Young

‘Ain’t no one understands the torrid public relationship between fame and publicity like Mr Borkowski. It’s one thing knowing where the bodies are buried. Mark knows who sold ‘em the shovels. He wears the crown. He wrote the book. This is that book’
Trevor Beattie, BMB Advertising

In this fascinating book, one of Britain’s top publicists tells all about what fame is, how to get it, and what to do with it’
Lord Saatchi

‘The Fame Formula establishes Mark Borkowski as the unofficial curator of the House of Spin . . . a terrific, witty romp through the – often dirty – undies of the Hollywood fame factory [which] draws some interesting conclusions about modern-day celebrity culture’
The Guardian

‘Witty, well researched and enlightening’
Mail on Sunday

‘An engrossing and enjoyable stroll in the company of a knowledgeable enthusiast through that weird zone where talent, gullibility and ballyhoo meet’
Evening Standard

‘Written by one of the UK’s leading PRs, this entertaining riff on celebrity is seen through the eyes of publicists who have steered some of the biggest stars (from Douglas Fairbanks to Tom Cruise) of the past 100 years. PR men and women who, in most cases, were/are as ballsy and maverick as their clients. Case in point, notorious American publicist Jay Bernstein, who staged his own wedding underwater to get publicity’
GQ

‘A fascinating and readable insight into the cult of celebrity, from Hollywood legends to the latest Big Brother wannabes. Anyone interested in the rich, famous and infamous will enjoy The Fame Formula’
News of the World

Mark Borkowski is one of the UK’s leading PR practitioners, publicists and media commentators. He operates his own independent consumer brand and celebrity publicity company, Borkowski PR, which has a stellar list of clients past and present, including Eddie Izzard, Graham Norton, Noel Edmonds, Van Morrison, Carlos Acosta, Joan Rivers, Macaulay Culkin, Sir Cliff Richard, the Bolshoi Ballet, Cirque du Soleil, the Three Tenors, Michaels: Jackson, Flatley and Moore. Mark’s roster of the rich and famous even extends to Mikhail Gorbachev and Diego Maradona and he has been responsible for a wealth of quality PR moments in the British media.

Corporately, Borkowski PR has represented brands from DaimlerChrysler, Hasbro and Vodafone to Norwich Union via Selfridges, Virgin Mobile and Thorntons.

Mark is the author of one previous book: Improperganda: Art of the Publicity Stunt.